为全面塑造国际化形象IP体系，国家陶瓷行业工业设计研究院(NICID)开展了全球征集LOGO活动。In order to fully shape the international image of IP system, National institute of ceramic industry design (NICID) has launched a global solicitation of LOGO.
活动自开启以来，得到了各界的积极响应，应征作品纷至沓来。短短7天内共征集到来自全球的223件投稿作品。除了来自全国各地设计机构、设计高校师生和个人的优秀作品外，征集活动还迎来日本、英国、印度尼西亚、孟加拉国等国际设计师的热情参与。
Since solicitation of LOGO started, it has received positive responses from various industries, and entries for designs have been plentiful. A total of 223 submissions from all over the world were solicited in just 7 days. In addition to a large number of outstanding designs from design institutions, teachers, students and individuals from design universities across country, solicitation of LOGO also welcomed the enthusiastic participation of foreign friends from Japan, England, Indonesia and Bangladesh.
研究院专家智库成员组成的专家组经过紧张的评审，从223件投稿作品中选拔出1件最终获奖作品，5件优秀设计作品。
After an intensive evaluation, an expert group composed of experts and think tanks of the Academy selected 1 final design and 5 outstanding designs from 223 submissions.
首席设计奖
1 Grand Prize ￥50,000
设计师：Unir
国家：孟加拉国
设计说明：C既代表Ceramic(陶瓷)，也代表China(中国)。LOGO设计以C为核心，采用射线与字母结合的方式，寓意研究院是面向全球的世界性平台，是中国陶瓷产业与世界对话的窗口。
Designer: Unir
Nation: Bangladesh
Design Notes: C stands for Ceramic and China. LOGO takes C as the core and uses a combination of rays and letters, implying that the institute is a global platform facing the world and a window for dialogue between Chinese ceramic industry and world.
优秀设计奖
5 Awards ZESEE Teaset
01
设计师：xnnx
国家：英国 · 剑桥
设计说明：LOGO使用鲜明的颜色，象征明亮的未来。不同的方块代表不同的陶瓷，表明研究院融合与跨界发展陶瓷的定位。
Designer: xnnx
Nation: England · Cambridge
Design Notes: LOGO uses bright colors to symbolize a bright future. Different squares represent different ceramics, indicating the position of the institute to merge and cross-border development of the ceramic industry.
02
设计师：小韩
国家：中国 · 河北
设计说明：图形化，爱心和握手合作连接。
Designer: 小韩
Nation: China · Hebei
Design Notes: Graphical, love and handshake cooperation connection.
03
设计师：Lin Haoyang
国家：中国 · 江苏
设计说明：本标识在整体风格上采用国际上最广泛认可的国际主义风格进行点线面的构成设计，体现出NICID的国际性以及作为一个国家大型设计机构的严肃性;中国自古便是陶瓷业的大国，China与ceramic都有着瓷器的含义，故，在标识的主体元素方面，采用“C”的形态进行设计;并且将“C”与瓷器碗口的边缘弧度与瓷器的圆润感相结合，从而形成想要的图形;在配色方面，以黑色为底采用中国红与陶瓷白作为配色，体现出华夏文化的永恒美感并且融入冷静的国际主义风格，从而迸发出强烈的视觉冲击力。
Designer: Lin Haoyang
Nation: China · Jiangsu
Design notes：The overall style of this logo adopts the most widely recognized internationalism style in the world to design dots, lines and planes, which reflects the internationality of NICID and the seriousness of being a large-scale design agency in the country; China has been a big country in ceramic industry since ancient times. Both China and ceramic have the meaning of porcelain. Therefore, in terms of the main elements of the logo, I use the form of "C" to design; and combine the "C" with the edge curvature of the porcelain bowl and the roundness of the porcelain. So as to form the desired graphics; in terms of color matching, using black as the base and using Chinese red and ceramic white as the color matching, reflecting the eternal beauty of Chinese culture and incorporating a calm international style, thus bursting out a strong visual impact.
04
设计师：我已经991725
国籍：中国 · 浙江
设计说明：此logo以陶瓷行业作为切入点，抽取瓷器外形元素，融合字母NICID,NI融合成为瓶口，CID中间的I也是数字1，体现“1+1+X”陶瓷行业设计创新体系。logo以富含科技感的线性表达，字母变形的错落体现内在的动感，丰富的配色体现行业的蓬勃发展，整体logo呈现简约具象独特的品牌形象特征。
Designer: 我已经991725
Nation: China · Zhejiang
Design Notes: Logo takes ceramic industry as an entry point, extracts the shape elements of porcelain, and merges the letters NICID and NI into the bottle mouth. The I in the middle of the CID is also the number 1, reflecting the “1+1+X" ceramic industry design innovation system. Logo is expressed in a linear expression with a sense of science and technology. The scattered and deformed letters reflect the inner dynamics. The rich color scheme reflects the vigorous development of the industry. The overall logo presents simple, concrete and unique brand image characteristics.
05
设计师：酉?/p>国籍：中国 · 浙江
设计说明：1. 用NICID字母变形的同时，最明显能看到一个中文“中”字，用字母CID组合，陶瓷的英文为china与中国CHINA 同拼写，历史关联在此不去赘述，而我们国家陶瓷行业工业设计自然能承载住这个“中”!2. 线条状表达寓意为工业设计的未来趋势，数字化生产的数据流，上下起伏与渐变像山水虚实却活跃跳动，给人积极向上，富有科技感、动感和未来感;3. 如果国家陶瓷行业工业设计有一种信念，那这种信念的颜色必定是红色。
Designer: 酉?/p>Nation: China · Zhejiang
Design Notes: 1. While deforming with word NICID , we can most obviously see a Chinese character "中", combined with the letters CID. The English name of ceramic is china and it is spelled in the same way with “China”. The historical connection will not be repeated here, but our national ceramics The industrial design of the industry can naturally bear this "medium"! 2. The linear expression implies the future trend of industrial design. The ups and downs and gradual changes of the data flow of digital production are like mountains and rivers, but lively beating, giving people a positive, technological, dynamic and futuristic sense; 3. If there is a belief in the industrial design of the national ceramic industry, the color of this belief must be red.
注：优秀设计奖的按作品参赛编号排序
Note: Sort by entry number.
获奖结果将通过短信、邮件等方式通知到各位设计师，请获奖设计师注意查收相关通知。
After the results of preliminary evaluation have been announced, notification of finalists in the preliminary evaluation will be notified to the shortlisted contestants via text messages, emails, etc.
请获得“优秀设计”大奖的5位设计师与微信客服(微信号：18016632287)联系，提供奖品邮寄地址与联系方式，截止日期为2021年12月31日，预期将取消奖品发放。
Note: The designer of the Excellent Work Award is requested to contact WeChat customer service (WeChat ID: 18016632287) to provide the prize mailing address and contact information. The deadline is December 31, 2021. The prize distribution is expected to be cancelled.
新起点 新名片
站在新的起点，国家陶瓷行业工业设计研究院持续加强陶瓷工业设计基础研究，不断提升公共服务能力。同时瞄准世界设计前沿，以数字化突破产业围墙与边界，着力构建以工业设计为核心驱动的陶瓷产业数字化生态新基建，从科学与艺术、人工智能、大数据、标准与管理、新材料等五大基础研究层面实现颠覆式创新，并着眼于研究成果在实际场景的应用，深度赋能企业产品创新及数字化能力提升，解锁中国陶瓷产业创新“密码”，助力中国陶瓷重返世界高峰。
Standing at a new starting point, National institute of ceramic industry design (NICID) continues to strengthen the basic research of ceramic industry design and continuously improve its public service capabilities. At the same time, aiming at the forefront of world design, breaking through industrial walls and boundaries with digitization, and focusing on building a new digital ecological infrastructure for the ceramic industry driven by industrial design, from science and art, artificial intelligence, big data, standards and management, and new materials. At the research level, it achieves subversive innovation, and focuses on the application of research results in actual scenarios, deeply empowers enterprises' product innovation and digitalization capabilities, unlocks the "code" of China's ceramic industry innovation, and helps China's ceramic return to the world's peak.
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Disclaimer: We respect originality. The pictures in this article are only for sharing and learning, and corporate or personal commercial use is prohibited.
本次活动最终解释权归NICID所有
NICID reserves the right of final interpretation
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