2021第一届上海?外滩文创产品创新设计国际大赛

*** For ENGLISH , please scroll down *** 
「
主旨&背景
Theme & Background
」
2021第一届上海?外滩文创产品创新设计国际大赛，意在通过联合高校、研究院及长三角优质生产制造资源，推动好创意交流、好创意转化，助力“上海国际设计之都”、“上海国际时尚之都”打造。
“ 新十年、新需求、新好创意 ” 
上海外滩万国建筑博览群（Exotic building clusters in the Bund of Shanghai） 位于黄浦江西岸，是百年上海的一个缩影。这里有着上海最古典一面，也有着上海最时尚的一面。新与旧在这里碰撞与交融，同时这里也连接着上海的过去与未来。 
2020年是不平静的一年，面对全球性的新旧挑战，我们不得不重新审视我们的生活方式， “新十年” 伊始，参赛者需要洞察人们对美好生活的 “新需求” ，并以设计创新的方式提出你的 “新好创意” 。  

「
作品要求
Requirements
」
参赛者需在设计中融入“上海外滩万国建筑博览群”的任意相关元素（ 这种元素可以是有形的也可以是无形的，形式与好创意不限 ），同时体现对“新时代、新需求、新好创意”的理解。作品可以是旅游纪念品、伴手礼、玩具、文具、餐具、家居、服饰、商务定制等 各类生活好创意产品 。单品售价 建议不高于?0 （以此作为产品尺寸及复杂程度设定的参考）。每位参赛者/团队 至多可提交3个方案 。我们欢迎各类专业设计学生、设计师及设计爱好者参与本次大赛。 

「
奖项&孵化
Awards & Incubation
」
1. 奖项
一等奖 ：1个 ?000/组+证书+媒体发布 
二等奖 ：2个 ?00/组+证书+媒体发布 
三等奖 ：3个 ?00/组+证书+媒体发布 
优胜奖 ：20个 证书+媒体发布 
入围奖 ：50个 证书+媒体发布 
注：以上奖金均为税前人民币金额，将由主办方代扣、代缴个人所得税。 
2. 展览
优秀作品线下展（具体安排待后续组委会通知）
3. IP孵化

• 本次大赛将联合政府、高校、研究机构及长三角优质生产制造企业进行产品转化。大赛中具备市场潜力的原创方案将有机会进入深化及量产阶段。主办方将与设计者签订作品授权书及相关合作协议， 设计者将享有相应比例的销售分红 。 
  
• 所有参赛者均可进入上海?外滩文创产品创新设计社群，优先获得新一轮IP孵化机会，及产品内测机会。
  

「
评委&标准
Juries & Criteria
」
专家评审团由主协办单位负责人、知名文创企业、高校教授、资深设计师等组成。
专业评审将从以下五个方面对每个参赛项目进行考察评审：
概念创新性 
技术可行性 
造价控制 
环境可持续 
市场潜力 
「
时间安排
Schedule
」
报名截止：2021年2月25日 23:59（北京时间）
提交截止：2021年2月25日 23:59（北京时间）
评委评审：2021年3月
结果公布：2021年3月31日
作品孵化：2021年4月-8月
成果展览：待定
「
作品提交要求
Submission
」
1）一个个人/团队只可注册一次
2）一个注册号可以提交至多3个方案
3）提交内容：

• 方案图纸1张/方案：
  
• 800mm * 450mm横版，300dpi，RGB颜色模式，jpg格式，每张不超过20MB；
  
• 表达形式不限；
  
• 参赛者需以“注册编号”命名自己的方案（例：注册编号为“1234”，则方案须命名为“1234.jpg”）；
  
• 若有多份方案，请在命名后添加A/B/C等字母进行区分（例：“1234A.jpg”、“1234B.jpg”、“1234C.jpg”）。
  
• 设计说明 1份：
  
• 英文或中英双文，500字以内，doc格式
  
• 参赛者需以“注册编号-statement”命名自己的设计说明（例：注册编号为“1234”，则设计说明须命名为 “1234-statement.doc”）
  
• 团队介绍 1份：
  
• 英文或中英双文，500字以内，doc格式
  
• 参赛者需以“注册编号-team”命名自己的设计说明（例：注册编号为“1234”，则团队介绍须命名为“1234-team.doc”）
  

4）提交方式：大赛官网 www.ipstart.cn
「
参赛注册
Registration
」
进入大赛官网注册
www.ipstart.cn 
或
注册费：免费 
- 竞赛联系邮箱 -
bund_competition@vip.163.com 
- 联系地址 -
上海市黄浦区中山东一路1号
「
主办方
Organizer
」
- 主办方 -
沐本文创研究中心
- 承办方 -
中国上海外滩国际文创产品创新设计比赛组委会
- 协办方 -
Bund One Art Museum
CityX Lab
「沐本文创研究中心」位于上海外滩一号美术馆，致力于通过联合高校、研究院及长三角优质生产制造资源，推动好创意交流、好创意转化，助力“上海国际设计之都”、“上海国际时尚之都”打造。
「
版权说明
Copyright Statement
」
1）所有投稿的作品电子资料不予退还，参赛者拥有对参赛作品的署名权；
2）本次大赛中作品所涉及的任何商标权、著作权、肖像权、名誉权、隐私权或其他纠纷，均由参赛者或相应参赛团队承担相应法律责任，主办方和协办方概不承担；
3）主办方和协办方自收到参赛作品时起，即有权将该参赛作品用于以宣传目的（包括商业宣传目的）的发布，包括但不限于展示、展览、报道和出版等；
4）获奖参赛作品，主办方即拥有该参赛作品的全部宣传推广权以及该作品的发表权；
5）获奖的参赛作品用于商业用途的，或主办方需进一步完善或开发、设计周边产品的，获奖参赛者或相应参赛团队应予以配合，组委会将与获奖者签署作品授权书及合作协议， 设计者将享有对应比例的销售分红 ； 
6）凡上传作品至本次大赛的作者，主办方均视为同意本次大赛的全部规则，任何经查实不符本次大赛要求的作品，将取消获奖资格；
7）主办方对本次大赛保留最终解释权和调整权。
OPEN CALL 
2021 The 1st 
Shanghai %uB7 Bund Cultural & Product  
International Design Competition 
THEME&
BAKCGROUND
2021 the 1st Shanghai ? Bund Cultural & Product International Design Competition aims to promote creativities exchange and transformation by combining universities, research institutes and matured manufacturing resources in the Yangtze River Delta, and help &quotShanghai International City of Design" and &quotShanghai International City of Fashion ".
&quotNew Decade, New Needs, New Ideas" 
Exotic building clusters in the Bund of Shanghai , located on the west bank of the Huangpu River, is a microcosm of Shanghai for a century. It is presenting the most classical, as well as the most fashionable side of Shanghai. The new and the old collide and blend here, and at the same time it connects Shanghai&aposs past and future. 
2020 is an uneasy year, we have to re-examine our lifestyle in the front of the traditional and emerging global challenges. At the beginning of the " new decade ", participants need to gain insights into people&aposs " new needs " for a better life, and propose your " new ideas "  in an innovative way. 

COMPTITION
REQUIREMENTS
Participants need to incorporate any relevant elements of the " Exotic building clusters in the Bund of Shanghai " into the design ( these elements can be tangible or intangible, and participants are free to propose their own perceptions ), while reflecting on the theme &quotNew Decade, New Needs, New Ideas" . The entries can be souvenirs, toys, stationery, tableware, home furnishings, clothing, business customization and other creative products  . The single product price is recommended not to be higher than ?0  (as a reference for product size and complexity). Each participant/team can submit at most 3 entries. Students, designers and amateurs from all kinds of professional design fields are welcome! 

AWARDS &[!--empirenews.page--]
INCUBATION
1. Competition Awards
1st Place: 1 entry x ?,000 
2nd Place: 2 entries x %uA55,000 
3rd Place: 3 entries x %uA53,000 
honorable mention: 20 entries (Certification + Publication) 
Finalist: 50 entries (Certification + Publication) 
***Note: The above bonuses are in RMB including tax. 
2. Exhibition
On site exhibition of outstanding entries (specific arrangements will be notified by the committee)
3. IP incubation

• This competition will unite the government, universities, research institutions and matured manufacturing in the Yangtze River Delta to transform ideas with market potential. The selected entries of this competition will have opportunity to enter the design development and mass production sessions. An authorization letter and cooperation agreement will be signed between the organizer and designers, who will enjoy a corresponding proportion of sales dividends . 
  
• All participants will have opportunity to enter The Bund Design Community, and have priority in obtaining a new round of IP incubation and internal product testing opportunities.
  

JURIES &
CRITERIA-
The Juries are composed of professors, senior designers, experts from co-organizers, marketing and manufacturing.
Entries will be evaluated in these five aspects: 
conceptual innovation 
technical feasibility 
cost control 
environmental sustainability 
market potential 
SCHEDULE
Registration Deadline:  25 February 2021 23:59 UTC+8 
Submission Deadline:  25 February 2021 23:59 UTC+8 
Evaluation:  March 2021 
Winners Announcement: 31 March, 2021 
Incubation: April-August 2021 
Exhibition:  To be announced 
SUBMISSION
REQUIRMENTS
1) An individual/team can only register once
2) One registration ≤ 3 entries
3) Things to submit:

• One digital poster / Entry: 
  
• 800mm * 450mm landscape, 300dpi, RGB color mode, jpg format, no more than 20MB per poster
  
• No limitation of presentation. The poster must include but not limited to design deion, product size, 3D, and Scenario
  
• Named as &quotregistration number" (for example, if the registration number is &quot1234", the file is named &quot1234.jpg")
  
• If you have more entries, please end with A/B/C (for example: &quot1234A.jpg", &quot1234B.jpg", &quot1234C.jpg").
  
• One deion of your entries 
  
• English or Chinese-English bilingual, 500 words maximum, doc format
  
• Named as &quotregistration number-statement" (for example, if the registration number is &quot1234", the file is named &quot1234-statement.doc").
  
• One deion of your Team 
  
• English or Chinese-English bilingual, 500 words maximum, doc format；
  
• Named as &quotregistration number-team" (for example: if the registration number is &quot1234", the file is named &quot1234-team.doc")
  

4) Submission： www.ipstart.cn 
REGISTRATION
Register through comptition offcial website
www.ipstart.cn 
OR
Registration fee：FREE 
- WeChat of Competition -


- E-mail of Competition Committee -
bund_competition@vip.163.com 
- Address -
No.1 Zhongshan East Rd, Huangpu District, Shanghai, P.R.China
ORGANIZERS
- Sponors -
MUBEN Cultural & Product Research Center
- Organizer -
Shanghai ? Bund Cultural & Product International Design Competition Organizing Committee
- Co-organizers -
Bund One Art Museum
CityX Lab
「The MUBEN Cultural & Product Research Center」 is located at the BUND ONE Art Museum on the Bund, Shanghai. It aims to promote creativities exchange and transformation by combining universities, research institutes and matured manufacturing resources in the Yangtze River Delta, and help &quotShanghai International City of Design" and &quotShanghai International City of Fashion "
COPYRIGHT
STATEMENT
1) The electronic data of all submitted works will not be returned， and participants have the right of authorship
2) Any trademark rights, copyrights, portrait rights, reputation rights, privacy rights or other disputes involved in the entries in this competition shall be borne by the participants or the corresponding participating teams, and the organizers and co-organizers shall not bear them
3) The organizer and co-organizers have the right to use the entries for publicity purposes (including commercial publicity purposes) when they receive the entries, including but not limited to display, exhibition, reporting, and publication
4) For the winning entries, the organizer has all the rights of promotion and publishment
5) If the entries are used for commercial purposes, or the organizer needs to improve the entries to mass production, the participants or the corresponding participating teams should cooperate, and the organizing committee will sign the authorization and cooperation agreement, with which the designer can enjoy a corresponding proportion of sales dividends 
6) For all participants who upload entries to this competition, are deemed to agree to all the rules of this competition. Any entries which is found fail to meet the requirements of this competition will be disqualified for awards
7) The organizer reserves the right of final interpretation and adjustment of this competition.
- 竞赛客服微信 - 

- 竞赛联系邮箱 - 
bund_competition@vip.163.com