中化石油是中国著名的石油公司,东道为其进行了标志与加油站的整体VI设计,并以简洁有效的设计形式,力求将石油的工业化感受和汽车动力与速度感的完美结合表现出来。国际化、力量与速度是诉求的重点,标准化和品牌的可实施性亦是重中之重。
Dongdao created Sinochem’s logo and corporate design. We suggested a simple and streamlined form of design, related to the petrol industry and the reflecting the simplicity of automotive power and speed. The key message of this recognizable design is internationality, strength and speed.
中化石油VI应用及加油站设计
Corporate Design and usage of Sinochem Corporation.