由义乌市创意产业协会主办的“義乌鹅”义乌文化主题IP形象设计大赛自2025年1月启动征稿以来，受到了社会各界广泛关注与设计者的热情参与，为满足广大设计师尤其是高校参与者的创作需要，经组委会研究决定，将截稿时间延期至2025年5月25日，评选时间延期至2025年6月1-15日，展览时间安排在2025年7月，并明确入围奖奖金、增设组织奖。大赛活动其他事项保持不变。
附:大赛公告全文:
帝京赋杯·“義乌鹅”义乌文化主题IP形象设计大赛公告
赋咏义乌，美传世界！“義乌鹅”义乌文化主题IP形象设计大赛由义乌市创意产业协会主办，联利控股集团“帝京赋”冠名赞助，旨在进一步挖掘弘扬骆宾王文化、鹅文化与义乌精神，打造创意独特、雅俗共赏的“義乌鹅”形象，通过“義乌鹅”IP宣传义乌，通过文化赋能促进义乌创意产业发展，通过文化与经济协同发展推进义乌建设“世界小商品之都”，进而更好地服务世界。
一、组织机构
主办单位
义乌市创意产业协会
承办单位
义乌创意文化产业发展有限公司
协办单位（排名不分先后）
义商智库
义乌市动漫协会
义乌市工业设计协会
义乌市骆宾王文化研究会
义乌市文化用品行业协会
义乌市市场对外拓展协会
义乌市时尚创意产业协会
义乌市工艺美术行业协会
义乌市文化产品创意行业协会
中国小商品城日用百货行业商会
支持单位
联利控股集团
义乌大酒店
法律顾问
吴伟（广东经天律师事务所）
二、征集对象
国内外大专院校、设计机构、创作团队、设计师个人均可参与。
三、参赛要求
1.设计要求
IP形象设计应符合义乌鹅文化主题，展示骆宾王文化、“義乌鹅”文化内涵（资料参见“月季之城”服务号“義乌鹅大赛〞合集相关内容），构思新颖、生动亲和、内容健康、与时俱进。
2.作品要求
（1）作品成果表现形式不限（手绘或数字表现等均可，如为AI作品应特别注明）。
（2）数字作品应包含IP形象设计图纸及其名称、设计说明（不超过300字），设计图纸包括平面设计图与各向视图（不少于：正面、侧面、背面3张）及延展场景效果图（能表现该形象特色的动作或表情）。
（3）手绘作品尺寸不小于A3规格，不大于90*90cm，
（4）实物作品不大于70*70*70cm，电子作品拍摄角度为正面、侧面、背面，不少于3张。
（5）应征作品评选入围后，数字作品须能提供可用于媒体传播及线下展览印刷的源文件；手绘作品和实物作品评选入围后，需提供作品原件。
3.投稿要求
所有参赛电子作品要求：分辨率不小于300dpi，jpg格式，图片不小于2MB，不大于10MB，请将作品电子稿发至收稿指定邮箱：yiwue vip.163.com，邮件的文件名命名格式：“义乌鹅IP+真实姓名+作品标题”，并填写参赛信息：本人姓名（以身份证为准）、作品标题、设计说明、联系地址、手机、本人有效电子邮箱。作品需符合竞赛规定的格式和要求，统一以压缩包形式发送。
4.交稿时间
本公告发布之日即可投稿，交稿截止时间：2025年5月25日。
四、参赛须知
1.参赛作品不得含违法、淫秽、迷信等内容，不添加无关第三方标识。
2.作品必须原创，因版权问题引发纠纷，作者自负并取消资格。
3.主办单位对获奖作品享有一切权利，入围作者有合作机会。未获奖作品权利归参赛者。
4.作者视为同意遵守大赛规定，主办方保留解释权。
五、知识产权
1.归属条款：参赛者提交作品，视为同意获奖作品的知识产权（包括但不限于著作权、商标权、专利权等）转让给主办方，获奖后知识产权自动归主办方所有。
2.范围界定：知识产权包括作品的修改权、复制权、发行权、展览权、信息网络传播权等，主办方有权对作品进行多种使用，包括但不限于展览、出版、网络传播等。
3.后续条款：参赛者应协助主办方办理知识产权的变更登记手续，主办方在使用作品时将尊重并保留参赛者的署名权，双方应按要求配合。
4.保护未获奖作品：未获奖作品的知识产权归参赛者所有，主办方在使用这些作品时需获得参赛者的书面授权。
5.纠纷解决机制：如发生知识产权纠纷，参赛者可向主办方提出申诉，主办方应协助参赛者通过仲裁或诉讼等方式解决纠纷。
6.解释权：主办方对规则及知识产权条款有最终解释权，参赛者可咨询主办方相关事宜。主办方联系电话:18268833927，联系人:叶先生。
六、评选与展览
大赛组委会将委托由专家组成的评审组对作品进行公开、公正评选，经过初评、复评程序，评选出一、二、三等奖作品及入围作品。获奖及入围作品，主办方统一进行装裱展出。
1.评选时间：
2025年6月1日-615日。评选结果在“月季之城”等组织单位公众号平台进行公示。
2.奖项设置：
一等奖1名，奖金20000元及奖品、获奖证书；
二等奖3名，奖金各5000元及奖品、获奖证书；
三等奖6名，奖金各1000元及奖品、获奖证书；
入围奖40名，奖金各500元与获奖证书；
另设组织奖5名，表彰组织有效参赛作品数量最多的前5家单位，颁发获奖证书。
3.获奖作品展览
时间：2025年7月
展览地点：
“帝京赋”展厅，义乌大酒店，骆宾王公园等
线上展：“月季之城”等组织单位官方公众号
帝京赋杯·“義乌鹅”义乌文化主题
IP形象设计大赛组委会
义乌市创意产业协会
2025年3月23日
Announcement of the Dijing Fu Cup·"Yiwu Goose"Yiwu Cultural Theme IP Image Design Contest
Sing praises of Yiwu,
and spread its beauty to the world!
The"Yiwu Goose"Yiwu Cultural Theme IP Image Design Contest is hosted by the Yiwu Creative Industry Association and sponsored by the"Dijing Fu"of Lianli Holding Group.It aims to further explore and promote the culture of Luo Binwang,the"goose"culture,and the spirit of Yiwu.The contest is designed to create a unique and widely appreciated"Yiwu Goose"image.Through the"Yiwu Goose"IP,the contest aims to promote Yiwu and boost its creative industry through cultural empowerment.It also seeks to advance Yiwu's development as the"World Capital of Small Commodities"through the coordinated development of culture and economy,thereby better serving the world.
I.Organizing Institutions
-Host:Yiwu Creative Industry Association
-Organizer:Yiwu Creative Cultural Industry Development Co.,Ltd.
-Co-organizers(in no particular order):
-Yiwu Business Think Tank
-Yiwu Animation Association
-Yiwu Industrial Design Association
-Yiwu Luo Binwang Culture Research Association
-Yiwu Cultural Supplies Industry Association
-Yiwu Market Expansion Association
-Yiwu Fashion and Creative Industry Association
-Yiwu Arts and Crafts Industry Association
-Yiwu Cultural Product Creative Industry Association
-China Small Commodities City Daily Necessities Industry Chamber of Commerce
-Support Units:
-Lianli Holding Group
-Yiwu Hotel
-Legal Advisor:
Wu Wei(Guangdong Jing Tian Law Firm)
II.Participants
Individuals and teams from domestic and international colleges,design institutions,and creative groups are all welcome to participate.
III.Contest Requirements
1.Design Requirements
The IP image design should conform to the theme of Yiwu's goose culture and showcase the cultural connotations of Luo Binwang and the"Yiwu Goose"(for reference materials,see the relevant content in the"Yiwu Goose Contest"collection on the"Rose City"service account).The design should be original,vivid,amiable,healthy,and up-to-date.
2.Work Requirements
The form of the work is not limited(hand-drawn or digital works are both acceptable;if it is an AI work,please specify).
Digital works should include the IP image design drawings,their names,and design descriptions(no more than 300 words).The design drawings should consist of a plan view and various directional views(at least three:front,side,and back)as well as extension scene renderings(showing the unique actions or expressions of the image).[!--empirenews.page--]
The size of hand-drawn works should not be smaller than A3 format and not larger than 90*90cm.
Physical works should not exceed 70*70*70cm in size.For electronic works,the shooting angles should include the front,side,and back,with no less than three pictures.
After the works are shortlisted in the selection process,digital works must be able to provide source files suitable for media dissemination and offline exhibition printing;for hand-drawn and physical works,the original pieces must be provided.
3.Submission Requirements
All electronic contest works are required to have a resolution of no less than 300dpi,in jpg format,with images no smaller than 2MB and no larger than 10MB.Please send the electronic manuscript of the work to the designated email address:yiwue vip.163.com.The file name of the email should be in the format of"Yiwu Goose IP+real name+work title".Also,fill in the contest information:your full name(based on your ID card),work title,design description,contact address,mobile phone number,and your valid email address.The works should comply with the format and requirements specified in the competition and should be sent in a compressed package format.
4.Submission Time
Submissions can be made from the date of this announcement,with the deadline being May 25,2025.
IV.Contest Notes
1.The works must not contain illegal,obscene,or superstitious content,and no irrelevant third-party logos should be added.
2.The works must be original.If any disputes arise due to copyright issues,the author will be held responsible and disqualified.
3.The host organization has all rights to the winning works,and the shortlisted authors will have the opportunity to collaborate.The rights to the works that do not win any awards remain with the participants.
4.By participating in the contest,the authors are deemed to agree to the contest regulations,and the host organization reserves the right of interpretation.
V.Intellectual Property Rights
1.Ownership Clause:By submitting a work,the participant agrees to transfer the intellectual property rights of the winning works(including but not limited to copyright,trademark rights,patent rights,etc.)to the host organization.After winning,the intellectual property rights of the works will automatically belong to the host organization.
2.Scope Definition:Intellectual property rights include the rights to modify,reproduce,distribute,exhibit,and disseminate the works through information networks,etc.The host organization has the right to use the works in various ways,including but not limited to exhibitions,publications,and online dissemination.
3.Follow-up Clause:Participants should assist the host organization in handling the procedures for changing the registration of intellectual property rights.When using the works,the host organization will respect and retain the author's right to be named.Both parties should cooperate as required.
4.Protection of Non-winning Works:The intellectual property rights of the works that do not win any awards belong to the participants.The host organization must obtain the participants'written authorization when using these works.
5.Dispute Resolution Mechanism:In case of intellectual property disputes,participants may appeal to the host organization,which should assist the participants in resolving the disputes througharbitration or litigation.
6.Right of Interpretation:The host organization has the ultimate right of interpretation of the rules and intellectual property clauses.Participants may consult the host organization regarding related matters.
VI.Evaluation and Exhibition
The contest organizing committee will entrust a panel of experts to conduct a fair and impartial evaluation of the works.After the preliminary and re-evaluation procedures,first,second,and third prize works as well as shortlisted works will be selected.The host organization will unify the framing and exhibition of the winning and shortlisted works.
1.Evaluation Time:
June 1-15,2025.The evaluation results will be announced on the official public account platforms of the organizing units such as"Rose City".
2.Award Settings:
First Prize:1 winner,with a cash prize of 20,000 yuan,gifts,and a certificate of award;
Second Prize:3 winners,each with a cash prize of 5,000 yuan,gifts,and a certificate of award;
Third Prize:6 winners,each with a cash prize of 1,000 yuan,gifts,and a certificate of award;
Shortlisted Award:40 winners,each with a cash prize of 500 yuan and a certificate of award.In addition,there are 5 organizational awards to commend the top 5 units with the most effectively organized contest works,with certificates of award to be presented.
3.Exhibition of Winning Works
Time:July 2025
Exhibition Locations:
"Dijing Fu"Exhibition Hall,Yiwu Hotel,Luo Binwang Park,etc.
Online Exhibition:
Official public accounts of the organizing units such as"Rose City"
Organizing Committee of the Dijing Fu Cup·"Yiwu Goose"Yiwu Cultural Theme IP Image Design Contest
Yiwu Creative Industry Association
March 23,2025
https://mp.weixin.qq.com/s/lwO4Punh7ibH5f06N1gLng
